AI use cases from real work
Concrete examples of how delivers results across different business areas.
Application areas
Seven typical areas where AI is genuinely useful in SMBs — each area has a detail page with architecture sketch, tools, tradeoffs and a realistic take.
AI in customer service
A that knows your products, processes and documents — not just stock answers. With it searches your real sources and replies in natural language, without hallucinating.
with vector database, variant GDPR-compliant
AI in sales
From web scraping, analysis and public data you get qualified leads. Instead of 200 Excel names with gut-feel priority, a lead database with clear scores and a concrete next action.
Lead identification, scoring, CRM integration
AI in back office
Receipt processing, email routing, master data sync, maintenance contract upkeep — the recurring office work that can be mapped in workflows and frees the team from sorting tasks.
workflows, , ERP integration
AI in marketing
Topic research, platform-specific content drafts, hashtag suggestions, image generation, cross-platform adaptation, posting scheduler. Marketing routine as a pipeline, with human approval before send.
Content pipeline, image generation, multi-channel
AI in knowledge management
Manuals, SOPs, contracts, emails, notes — in a system that understands natural language and knows the relations. Vector search for meaning, for dependencies.
+ ,
AI for document workflows
Capture, classify and file contracts, receipts and case files automatically. with plausibility check — for law firms, tax advisors, administrations.
, classification, automatic filing
Model example: electrical business
How a craft business with ten workstations can equip its three AI-relevant roles — management, on-site lead, back office. Three configurations, one coherent architecture.
Three roles, three tool mixes with rationale
Case studies
Concrete customer projects with starting situation, approach and results.
Landbäckerei Grete
14 branches in the Weserbergland: digital order forms, central menu boards, online presence. From paper and laminated sheets to digital systems in 8 weeks.
Menu board change: from 2 days to 5 minutes
GastroMarketing
Four-tier model for hospitality businesses: own online shop, digital displays, QR menus and social media. One full solution instead of four vendors.
Shop, displays, menus, marketing from one source
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